Dean and Dan Caten, brand’s founders, divide their lives between Milan and London, and the Dsquared2 collections are produced in Italy, giving rise to the brand’s motto of “Born in Canada, Made in Italy”. Dsquared2’s philosophy is an edgy mix of Canadian iconography, refined Italian tailoring and playful sensuality. The collections are a seamless melding of contrasts: sporty and glamorous, laidback and extravagant, masculine and feminine, creating a distinctive concept of alternative luxury. Recently the Dsquared2 collections have gained a sophisticated edge while maintaining the sexiness embedded in the brand’s DNA.