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Moncler Genius
“One house, different voices”: Remo Ruffini, owner of Moncler, created the Genius project as a response to the current times for the contemporary consumer of the digital age, starting from this motto. Eight different projects define the unity of Moncler Genius. Unity comes from focus, as interpretations of the Moncler ethos stem from the product. Each project has the classic Moncler down jacket as the main playground, stands on its own, and all of them unanimously converging on the item. The Genius project’s mix of designers with different cultural backgrounds, leads to varied interpretations and highlights the importance the brand gives to inclusiveness.
Genius is the new Moncler project in collaboration with ever-changing artists and designers. The key to each project is the iconic Moncler down jacket, which, when processed individually, converges unanimously on a single direction. Genius presents collections and collaborations with ever-changing deadlines and involves people from heterogeneous cultural backgrounds, an aspect that underlines the importance the brand attaches to inclusiveness.
