The Moncler brand was created in 1952 in Monestier-de-Clermont, a small village in the mountains near Grenoble, and evolved over the years becoming a global phenomenon and a sporting luxury icon. Moncler’s integrated and flexible business model is geared towards having direct control of the phases that add the greatest value with increasing attention to all sustainability-related themes. Moncler pushed towards reinvention and continuous development. Over time, its values have been taken on new meanings while always remaining true to themselves.